On November 30, 2021, we were happy to get together with Samy Liechti, HSG Alumni and founder of BLACKSOCKS. With the launch of BLACKSOCKS in June 1999, not only was the first sock subscription born, but also the first online subscription. The Swiss online subscription pioneer shared with us his experiences and the challenges he faced while building BLACKSOCKS. Afterwards discussions continued during a nice apéro.
